BIO

In the early 1980s, after a short atempt in computer engineering studies, Ari Rossner was hired by an advertising agency. It was there he took his first steps in the world of images, and it has been a world he has since explored in many ways. His passion for photography since his childhood led him then to become a self taught fashion photographer. He started collaborating with magazines such as Jardin des Modes, Cosmopolitan, Angeline’s and Vogue. He produced advertising campaigns for Kenzo Parfums, Cacharel, Estée-Lauder, Renault and Volkswagen among other well-known brands.

Then, with the portrait as the center-piece of his aesthetic practice, Rossner entered into the cosmetics market, specializing in beauty photography. He worked with many advertising agencies, among them Publicis, DDB, CLM, Young & Rubicam, and collaborated with global brands such as L’Oréal, Bourjois, T-Leclerc, Nina-Ricci, Sephora, Natura Brasil…

After some time spent in the world of luxury, the photographer’s sensitivity gradually moved towards other subjects, and he found himself attracted to exploring other facets of the human face and those people who tell a story – of themselves, their families, or their country and culture. Rossner calls these subjects « real people », individuals positively anchored in a profound reality. The simplicity of these portraits pervades the frame, as a path one follows in the attempt to close the distance between the soul of man and the world we live in. Nepal, Senegal, Congo, India, Brazil, Egypt, Greece, among other places across the globe have served as way stations along the journey, their populations guides for the photographer. Ari Rossner takes these faces as signs indicating that this indeed is a path worth pursuing, while continuing his work for the fashion and beauty industry.